The Circular Economy Show Podcast
Scaling refill and return with GoUnpackaged
May 28, 2024
Catherine Conway, Director and Reuse Lead at GoUnpackaged, shares her expertise on reusable packaging and the initiatives of the Refill Coalition. She discusses the challenges posed by single-use packaging in supermarkets and innovative solutions for in-store refills. The conversation explores the importance of standardization in the reusable sector, as well as the shift in consumer behavior towards more sustainable practices. Catherine highlights the potential for economic growth and job creation through effective collaboration and communication in promoting refills and returns.
26:39
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Quick takeaways
- The Refill Coalition's collaborative approach aims to standardize refill and return systems, enhancing accessibility and efficiency in reusable packaging.
- Designing user-friendly reusable packaging systems is crucial for increasing consumer participation and combating waste in supermarkets.
Deep dives
Revolutionizing Retail Packaging
Reusable packaging systems are highlighted as a powerful solution to combat waste and pollution in supermarkets. The Refill Coalition, established in 2020, aims to standardize in-store refill and online consumer returnable systems. This initiative is being tested in trial phases at various retailers, with Aldi focusing on dry goods and Ocado preparing for online returnables. The design of these new systems emphasizes ease of use for consumers and efficiency in supply chains, potentially setting a new standard for sustainable packaging.
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