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Hello friends! Over the next few weeks, I'm sharing podcast episode where I've been the guest! Today, you're listening to an epic conversation I had on my friend Petra Zink's podcast, Your Brand, Your Future.

Quick announcements:

• Join the Booked Out Facilitator on demand program (email hello@leannehughes.com)
• Check out Beyond Bureaucracy - I'm partnering with Brendon Baker on a program to help you ignite lasting change in your organisation
• Subscribe to my newsletter
• Grab Petra's new book: Trusted Authority
• Join The Flipchart community on Facebook
• Show notes for today

In this conversation, Petra and I discuss:

• how to identify opportunities that have potential and can be monetised
• what to do in the lead up to monetising an idea
• her roadmap and how she prepared for the transition  
• the power (and necessity) of a strong and supportive network
• ways to turn a conversation into a commercial opportunity
• ... and a whole lot more!

About today's host:
Petra Zink is a certified Personal Branding & Digital Strategist, Speaker, Coach & Consultant - specialised in helping corporate professionals go from expert in their company to trusted authority in their industry by building strong Personal Brands.

She is the Founder of impaCCCt and The360Talent.Co - both companies are designed to future-proof individuals and organisations through coaching, online courses, training and practical keynotes. 

Petra combines 10 years in Brand and Product Marketing with 5 years in recruitment and has developed a blueprint that 400+ professionals have used to clarify, communicate and commercialise their Personal Brand so they can establish themselves as the authority in their space.

Her programs are designed for busy Professionals who want to learn how to stand out in their marketplace by turning their expertise into real impact.

Clients include industry leading leaders in digital, technology, legal and financial industries, entrepreneurs, and corporates who understand the importance of building strong Personal Brands to heighten their Company Brand. 

Petra is also the host of the Your Brand. Your Future podcast show, a mix of mini masterclasses and interviews with global thought leaders on the strategies and tactics to becoming the authority and using it to drive an industry, a conversation, or a new way of thinking.

Petra specialises in future-proofing individuals and organisations by helping them transform their expertise and authority into compelling Personal Brands. 

Every day in 2025, Leanne is podcasting on her new show, Leanne on Demand.
Tune in over here!

(Otherwise, enjoy the back catalogue of First Time Facilitator episodes).

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