Explore the criteria for becoming a B Corp and the controversy surrounding their engagement with multinationals. Learn about the impact and advantages of B Corp certification, as well as the criticism it faces. Discover the conflict and expected growth of B Corps in Africa. Understand the importance of obtaining B Corp certification and signaling company values, while addressing concerns about larger corporations obtaining the certification.
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Quick takeaways
B Corps must score at least 80 points based on metrics such as governance, treatment of workers, customer relations, community engagement, and environmental practices, and legally commit to the B Corp ethos in their mission statement, making it a rigorous process to become certified.
While larger companies obtaining B Corp status easily has drawn criticism from smaller businesses, B Lab continuously improves its standards to align with evolving expectations and drive the transition towards a more equitable and sustainable economic system.
Deep dives
What is a B Corp and how to become one
A B Corp is a company that has passed a test to prove it has high social and environmental values at the heart of its business. To become a B Corp, companies must score at least 80 points based on metrics such as governance, treatment of workers, customer relations, community engagement, and environmental practices. They must also legally commit to the B Corp ethos in their mission statement. Companies in the UK need to rewrite their articles of association, while in the US, they have to reincorporate as a benefit corporation.
The demand and benefits of being a B Corp
The status of being a B Corp is considered a stamp of approval, signaling to consumers that a company is an ethical workplace. It can boost a company's reputation and attract new staff. Although the process of becoming a B Corp can involve many challenges and requirements, companies find that it helps them stand out and differentiate themselves. B Corps must reevaluate their social and environmental impact every three years.
Criticism and evolving expectations of B Corps
There is some criticism around the B Corp movement, particularly regarding larger companies easily obtaining the status. Some smaller companies feel that this focus on enlisting multinational corporations to be less bad detracts from the transformative potential of being a force for good. However, B Lab, the global non-profit company behind B Corps, continuously works on improving its standards to keep up with the evolving expectations of good leadership in the transition to a more equitable and sustainable economic system.
It's an exclusive business club with over 8,000 companies, which put environmental and social values at the heart of their work.
But the B Corp badge has come under some criticism for taking on some multinational companies - some smaller businesses say that has diluted its values.
We hear from Anjli Raval, who reports on what goes on inside the world's biggest companies for the Financial Times.
One of the biggest growth areas for B Corps is expected to be Africa. Tahira Nizari is the co-founder of new B Corp Kazi Yetu, selling traceable products like tea and spices from Tanzania.
Max Landry at Peppy - a health tech company - who specialise in underserved areas of healthcare lets us know the hoops to join the B Corp club.
Jonathan Trimble, the CEO and founder of creative agency And Rising, which helps new brands with their marketing plans tells us what he wants B Corp to change. Chris Turner, Executive Director at B - Lab UK, tells us how their standards will shift in the next year.
Produced and presented by Rick Kelsey
(Image credit: Kazi Yetu)
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