Finding and hiring top talent is a challenge for any company, especially in today’s competitive hiring environment. To give your business the best shot at attracting and retaining great employees, you have to know how to market your business to job candidates. In this Section Cut interview, Talentstar’s founder Marjanne Pearson and Principal Connector Linda Wallack share how to attract potential hires by knowing who your brand is, what values you need your employees to share, and how to utilize every company resource.

Interview Takeaways

Acquire talent through effective marketing
Know your brand
Share core values and a common approach
Stay competitive by following industry shifts
Keep up with the latest technology
Hire people with compatible goals
Look at future potential
Take care of your current team
Cultivate diversity by getting involved
Make every member a marketer
Utilize a nontraditional workforce
Ask tough questions

Show Links

Check out Talentstar
Connect with Marjanne Pearson on LinkedIn
Connect with Linda Wallack on LinkedIn
Connect with Chris Morgan on LinkedIn
Check out Monograph
Check out Section Cut
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Talentstar: Marketing for Talent (w/ Marjanne Pearson, Linda Wallack)