Brett Gosper [#46]: Taking the NFL, International

In today’s episode, I’m joined by Brett Gosper, Head of NFL Europe & Asia Pacific.

Growing up in Australia, the recent announcement to bring an NFL match to the iconic MCG will be something of a full-circle moment for Brett, who has, most notably, previously held the role of CEO of World Rugby.

In this conversation, we dive into these internationalisation efforts, the NFL’s Global Markets program, as well as how the league is creating an impact beyond the headline fixtures.

Time Stamps

2:00 - Brett's Journey and Bringing the NFL to Melbourne

5:00 - NFL's Current Projects Internationally

7:00 - Homegrown Players and the Heritage Program

13:00 - Could the NFL Launch a Local League?

15:00 - Expanding into New Markets like Ireland and Spain

20:00 - Global Markets Program

27:00 - Balancing Needs of International and Domestic Fans

29:00 - Activating in Local Markets

31:00 - Impact of Netflix and YouTube deals

35:00 - Future Plans for the League

Additional Links:

Sports Pundit: Touching Down: How the NFL is Becoming the International Football League 🏈

Connect with Brett on LinkedIn - Here

Connect with Andy on LinkedIn - Here