Brain in a Nutshell 79 Part 1: The Latest Environmental Psychology Research Findings, Part 1 Ep31

In this episode, Katie talks through the latest published research from The Journal of Environmental Psychology Issue 79. She explains the psychological concepts and behavioral science principles in the studies and shares her thoughts on how the findings can be practicably applied to real-life programs, startups, and campaigns. 

2:19: People Who Care About Other People, Also Care About the Planet Paper: Self-construals and environmental values in 55 cultures 

4:37: Do This To A Menu and All the Meat-Eaters Will Order Vegan Paper: Menu design approaches to promote sustainable vegetarian food choices when dining out 

8:26: When Packaging Design Cues An Environmental Action Paper: A meaningful reminder on sustainability: When explicit and implicit packaging cues meet 

10.09 Quirky Novel Actions LIke Using Soap Nuts Can Break Other Bad Eco-Habits Paper: Doing Laundry With Biodegradable Soap Nuts: Can Rare and Novel Habits Break Bad Habitual Patterns?  

15:26 Personal Experience of Climate Disaster Makes People Support Climate Change Mitigation Paper: Exploring how climate change subjective attribution, personal experience with extremes, concern, and subjective knowledge relate to pro-environmental attitudes and behavioral intentions in the United States 

18:18 Telling People It's Eco-Friendly Doesn't Really Work Paper: The Limited Impact of Positive Cueing on Pro-Environmental Choices 

20:46 Being Rich and Able to Consider Long Term Future Helps to Consider the Planet Socioeconomic status, time preferences and pro-environmentalism 

23:45 How To Stop People Flaking Out (Moral LIscencing) After They Do a Few Good Deeds Paper: Regulatory focus and self-licensing dynamics: A motivational account of behavioural consistency and balancing 

How to Save the World is a Podcast About the Psychology of What Gets People To Take On Sustainable Behavior and Climate Action. Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to get magnitudes more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at katiepatrick.com 

Get a copy of How to Save the World on Amazon This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action. You might enjoy joining their communities and events.

Book a 90-minute idea-storming call with me where I'll share everything I know on how you can apply behavior design, gamification, storytelling, social marketing, and movement building to your project - and any novel ideas I think up along the way.  https://buy.stripe.com/8wM8yS92c0mg1q07ss