Inside the Playbook: Theron Thomas on What Really Holds Artists Back

In this clip from The Manager’s Playbook, Grammy-winning songwriter Theron Thomas breaks down one of the most misunderstood topics in the music industry, the myth of “selling your soul,” and why people reach for conspiracy theories when they don’t understand the real work behind success.

Theron speaks candidly about his journey in music, the challenges he’s faced, the deals he’s navigated, and the moments that forced him to grow. He talks about maintaining integrity in an industry that tests it constantly, and why gratitude, accountability, and work ethic matter more than anything people think is happening behind the scenes.

Ruiz and Theron dive into the truth about music business relationships, publishing deals, career setbacks, artist development, and the pressure that comes with real success. They also unpack the emotional and psychological side of building a long-term career, the part that never gets seen, but determines everything.

This conversation is a grounded, honest look at what it really takes to succeed as an artist, songwriter, producer, manager, or executive. No shortcuts. No secrets. Just the truth:
Winners aren’t selling their souls. They’re working harder, staying disciplined, and learning from every mistake.

If you’re navigating the creative world or building a career in music, this is one you’ll feel in your chest.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3ep3gakdSoW33fD99LShrd?si=OUWDoPF-R0-bFJ3jE1dYkQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook