"Don't Stop," advice from Ultra-Marathon Runner and Meat and Livestock Australia's Managing Director Michael Crowley

Uncertainty of reaching the finish line is always on the mind of an ultra-marathon runner like Michael Crowley. But by pushing through, you can make the unbelievable possible. Such is the story for Australian agriculture and the long future ahead of it.

In this episode, Oli sits down with Michael Crowley who recently took up the top job with Meat and Livestock Australia. They dive into Michael's history with AG, the time he ran 100 km for mental health, and his dream of passing on a sense of stewardship to the next generation. He's a big-picture guy. As Managing Director, he is privy to talks around tech in Australian farming, trade relationships, and developing sustainable practices for the future.

In this episode, you’ll hear about:

• Michael Crowley discusses his history working in Europe with Meat and Livestock Australia, becoming the CEO of Herefords Australia, before returning to Meat and Livestock Australia.
• Michael shares his passion for running and raising funds for the 'How's Your Mate?' charity in a 100 km marathon.
• Michael discusses the opportunities and challenges facing the future of Australian ag to meet sustainability efforts and the complex trade landscape.
• He provides valuable insight for those operating in the agriculture sector and those just starting.

Picture Credit: Meat and Livestock Australia

EvokeAG 2026:
I'm excited to be one of the MC's for evokeAG in 2026. This event is unlike any other in Aussie agriculture and brings together the brightest minds from across the AgriFood ecosystem focused on solutions to some of our planets biggest challenges. Get your tickets at evokeAG.com