Entering a growing ecosystem with Postscript's Alex Beller

The origins of Postscript (01:05)

Why Postscript chose to build on top of Shopify’s platform (02:15)

My thoughts on the advantages of attaching yourself to a growing ecosystem (03:34)

Postscript’s initial, rapid growth (06:38)

Alex’s thoughts on the SMS marketing channel opening up(08:45)

I explain the law of double jeopardy, and how B2B buyers are satisficing (09:40)

Why Postscript’s product strategy is to stay ultra-focused (12:57)

My take on differentiating by building for a specific audience (13:56)

Postscript’s hiring strategy through a year of explosive growth (18:02)

My insight into common hiring missteps, and how to avoid them (20:43)

Why Alex wishes they’d built out Postscript’s go-to-market strategy sooner (23:51)

My thoughts on pricing strategy, and the advantages of a usage-based model (25:15)

What Postscript is building to carry them into the future (26:57)

Wrap up (27:50)