Growing a Fitness Brand, then Selling It - Elaine Eason - DS495

Doug and Elaine, an advisor at Quiet Light, discuss her journey from starting her first e-commerce business on Etsy in 2009 to launching and eventually exiting a successful fitness e-commerce brand called ‘Uplift Active.’ They touch upon the importance of niche selection and the transition from a corporate job to running one’s own business. Elaine also shares insights into the state of e-commerce and content businesses looking to exit and gives advice on how entrepreneurs can reverse engineer their business exits for the best returns. Connect with Elaine:

• elaine@quietlight.com

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• DS495 Transcript

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