The Recognized Authority Building Authority with Podcasting with Megan Dougherty
Creating and publishing content is a cornerstone of the authority building process. Audio podcasts are one of the options we have to do just that, and there are many choices we can make around podcasting that will impact on how much it helps us build authority.
In this episode, Megan Dougherty and Alastair McDermott discuss how to plan your podcast strategically in order to build your authority, how you can use podcasts for research, and how guesting on other people's podcasts fits into your authority building mix.
They also discuss why starting your podcast with a short run initial season is a good idea, the dynamics of conversational interviews, and how to grow your podcast audience.
“I think the networking and that relationship cultivation element of podcasting can't be overstated. "Hey, will you be on my podcast?" is this really natural opener to a relationship and you get so many touch points in the process to make a good impression, and so many reasons in the future to follow up again.” -- Megan Dougherty on The Recognized Authority podcast
“According to the data, yes, your podcast should be on YouTube. A shocking number of people listen to podcasts on YouTube, they just put the videos on plays in the background, they listen to it while they're going about their day.” -- Megan Dougherty on The Recognized Authority podcast
👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/building-authority-with-podcasting/ 👈👈
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