Jess Hunichen and Emily Ward, Co-Founders of Shine Ventures, discuss their transition from influencer management to angel investing. They highlight the earning potential in the content creation space, their involvement in product development, and their focus on the menstruation through menopause space. They also explore reducing carbon emissions, investing in startups, and the connection between women's health and social media engagement.
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Quick takeaways
Influencers are diversifying their revenue streams beyond collaborations, including their own product lines and mainstream ads.
Shine Ventures leverages their expertise in talent management to invest in early-stage startups, focusing on spotting emerging great talent and nimble founders who can address market gaps in innovative ways.
Deep dives
Carbon capture and clean energy from hydrogen as solutions for reducing carbon emissions
ExxonMobil is actively working on implementing carbon capture and utilizing clean energy from hydrogen to reduce carbon emissions. These solutions have the potential to benefit industries such as manufacturing, commercial transportation, and power generation, enabling heavy industry to operate with low emissions.
Influence economy and talent management in the digital content creator space
Shine Ventures, a talent management company, has expanded its focus beyond influencers to angel investing with the launch of Shine Ventures. The founders, Jess and Emily, discuss their journey in the talent management industry, highlighting Canadian talents they represent. While they couldn't disclose specific earnings, they emphasize that influencers are engaging in various revenue streams beyond collaborations, including their own product lines, mainstream ads, and product development with major brands.
Shine Ventures' transition to investing in early-stage startups
Shine Ventures has started its journey of investing in early-stage startups, leveraging the skills they have honed in talent management. With a focus on spotting emerging great talent, Shine Ventures will pivot its investments based on trends observed in Shine Talent Group. They also highlight the importance of storytelling and looking for nimble and scrappy founders who can address market gaps in innovative ways.
Jess Hunichen and Emily Ward, Co-Founders of Shine Ventures, discuss angel investing in the content creation space. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.