In this special Riding Unicorns episode, recorded live during London Tech Week and hosted at Cooley’s London HQ, we bring you two candid conversations from the frontline of startup building.
🚀 First up: Yoann Pavy, a growth marketing veteran (ex-Deliveroo, Depop, Perkbox), shares why distribution-first thinking is flipping product development on its head. From testing product ideas with viral TikTok mockups to building multi-million ARR with a 3-person team, Yoann reveals:
- The real metrics that matter in growth today
- Why “building an audience” is dead
- How vibe marketing and AI tooling are reshaping GTM
🤖 Then: Oana Jinga, Co-Founder of Dexory, shares the raw truth behind building a robotics company in Europe. From early rejections to raising a Series B, she opens up on:
- Pivoting from home robots to warehouse intelligence
- Why VCs are finally backing robotics and hardware
- The unexpected edge UK robotics startups have over US peers
💡 This is one for operators, investors, and anyone building at the edge of tech.