In Episode 50 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Julia Shullman, General Counsel and Chief Privacy Officer at TripleLift, where they discuss how the Big-Tech players have weaponised Data Privacy and the effects it’s had on the advertising industry, which includes;

• How the Big Tech players have weaponised Data Privacy
• The dysfunctional hamster wheel of privacy solutions
• How silos have impacted data privacy solutions
• How privacy solutions have stagnated for the last 20 years
• Anti-Trust V Privacy
• Why we’ve been addressing the same challenges for years
• How the big tech players are spinning up their own innovative solutions and products
• How Big-Tech have locked down the Data Ecosystem
• Balancing Innovation and Ethics
• The importance of translation between privacy and other business domains
• Strategic Risk V Compliance Risk
• The role of compliance between offensive & defensive strategies
• Who wins and who loses from weaponizing Data Privacy
• The birth of the new infrastructure players
• How technological advancement will change the privacy landscape in the future
• It’s not the death of advertising, it’s the 3^rd wave