Adding videos and GIFs to your customer learning strategy can add a brand-new dimension to your content. But what role do they play and how do you know which to choose?

Videos are useful during the onboarding process and for evergreen content, whereas GIFs can be helpful to explain advanced concepts, says Greg Mead, Senior Instructional Designer at ClickUp.

Greg joins The Visual Lounge to share how he creates content to engage thousands of learners with learning tool, ClickUp University. He tells us his top tips for defining and generating engagement, the advantages of visual content over text and how customer feedback shapes the path his content takes.

Learning points from the episode include:

00:00 – Introduction
01:36 – Greg’s tip for using videos and GIFs
02:56 – Unpacking findings from ClickUp University surveys
03:36 – When to use video and when to use GIFs
05:54 – Why use video and GIFs instead of text?
07:36 – How customer feedback led Greg to shift his content focus
09:24 – The first steps toward making video content that scales
12:08 – Defining and generating engagement
17:03 – Greg’s career as a video creator
22:03 – Greg answers Speed Round questions
26:59 – The final take
27:25 – Outro

Important links and mentions:

GIFs & Videos for Customer Learning