Amtower Off-Center

Tips on how to get started in B2G marketing

Aug 2, 2022
Guest
Sheri Ascencio
B2G marketing professional Sheri Ascencio discusses her introduction to B2G and leveraging her network to find success. Topics include GovCon, thorough research in government marketing, transitioning to virtual events, building a mastermind group, power of networking and mentoring, and finding a tribe in the industry.
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Episode notes
1
Introduction
00:00 • 6min
2
Introduction to GovCon and Learning about Marketing to the Government
05:58 • 2min
3
Importance of Thorough Research in Government Marketing
08:10 • 4min
4
Transitioning from Live Events to Virtual Events
11:43 • 7min
5
Involving Perspectives and Building a Mastermind Group for Government Marketers
18:16 • 2min
6
The Power of Networking and Mentoring in Professional Growth
19:54 • 21min
7
Positive experiences, finding a tribe, and building a subject matter expert platform
40:49 • 3min