Keys To The Shop : Equipping Coffee Shop Leaders 584: Refining Your Retail w/ Retail Coach Wendy Batten!
In coffee shops, we don't just sell coffee. We sell a variety of retail items that are related to, support, and go with coffee and with our brand. But are we doing as good with our retail as we can be? Are leaving money on the shelf or losing opportunities to serve our guests more with truly well considered, sourced, displayed, and sold retail? Today on the show we have retail coach Wendy Batten!
Wendy Batten is a retail coach and business strategist for independent small business owners and the host of the Creative Shop Talk podcast. With nearly 30 years of hands-on experience, she helps retailers grow profitably while designing a life they actually want. Known for grounded strategy, honest leadership, and a belief that success doesn't have to come at the cost of joy, Wendy coaches clients around the world from her tiny crooked cottage by the sea in Nova Scotia.
We discuss:
- Wendy's Coffee Shop Genesis
- Lessons from the Coffee Shop
- The Emotional Toll of Entrepreneurship
- Designing a Business for Life
- Intentional Retail Strategies
- Understanding Customer Needs
- The Importance of Presentation
- Customer Psychology in Retail
- Training for Effective Retail
- Setting Boundaries While Being Kind
Wendy's website:
CAFE OWNERS!
KEY HOLDER COACHING GROUPS ARE BACK!
Spring 2026 Applications are now open! Become a part of a small focused group of experienced coffee shop owners in this powerful mastermind cohort hosted by Keys to the Shop!
Learn more at this link:
https://keystotheshop.com/key-holder-coaching-groups/
KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING!
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email
or book a free call now:
https://calendly.com/chrisdeferio/30min
Related episodes:
- 432 : How to Win in Specialty Retail Coffee
- Soul Searching in the New Landscape of Retail
- 211 : Straight Talk from the Retail Doctor, Bob Phibbs
- 173 : 5 Areas of Focus for Retailers
- The Hospitality Paradox : Preparing for the most critical & perplexing time in retail
SPONOR
The world loves plant based beverages and baristas love the Barista Series!