Experienced designer Soren Iverson discusses his satirical designs, overcoming creative blocks, collaborating with Duolingo, growing your product sense, and the importance of consistency and building an online network.
Read more
AI Summary
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
Consistency is crucial in maintaining creativity and training the ideation muscles, and collaborating with different platforms can refine the creative process and test audience resonance.
Building an audience and achieving growth requires dedication, consistency, and providing value, while also actively seeking opportunities to learn and expand one's network.
Deep dives
Consistency and Ideation
Consistency is key in maintaining a creative and ideation process. By challenging oneself to come up with something every day, it sharpens creative thinking and trains the ideation muscles. The journey of Soren Iverson, known for satirical designs, demonstrates the importance of consistency and its impact in keeping engagement high. Collaboration with Duolingo provided opportunities to refine the creative process and test the humor that resonates with different audiences.
Strategies for Building an Audience
Achieving growth and building an audience requires dedication, consistency, and providing value. Soren Iverson explains that combining different genres or topics in a unique way can differentiate oneself. It is crucial to be consistent in creating and sharing content regularly to gain outsized returns over time. Building meaningful relationships with individuals in the industry, seeking opportunities to learn, and offering valuable insights can help jumpstart and expand one's network.
Balancing Satire and Clarity
Soren Iverson's satirical designs often require clarity to avoid misinterpretation. Some posts needed clarifications after going viral outside his network. This highlights the challenge of balancing humor and ensuring that the intended satire is understood. Learning from these experiences, Soren emphasizes the importance of audience understanding and finding ways to communicate effectively within different contexts and target demographics.
The Path to Growth and Self-Improvement
Reflecting on personal growth, Soren Iverson attributes it to consistent effort and finding one's unique intersection of skills and interests. He advises investing in consistent actions, even when they may not seem perfect or error-free. By holding oneself accountable, accepting imperfections, learning from mistakes, and providing value to others, individuals can steadily build their own distribution networks and create growth opportunities for themselves.
If you’ve opened Twitter in the last year then you’re definitely familiar with Soren Iverson’s satirical designs like Uber Hotbox and the iMessage typing indicator. So in this episode we get an inside look at his process and lessons he’s learned throughout his career:
How he overcomes creative blocks
Strategies for being consistent
What it was like collaborating with Duolingo
How to jumpstart your network online
Tactics for growing your product sense
Why Soren is learning to code
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode