And She Spoke: Women. Money. Power. Brett Larkin and becoming a Yoga Icon on YouTube
Every entrepreneur has that ‘aha’ moment.
And for Brett Larkin, one of YouTube’s finest yoga teachers, it came on the drive back home from a YouTube creator conference in San Bruno, California.
Working in the video game and tech industry for years, Brett had always been a staunch believer in the power of the online space.
In fact, one of the most impactful yoga classes she’d ever taken was a virtual one she streamed from a tiny hotel room in India in 2012.
And though her first YouTube upload might’ve been an accident, her channel grew through other viewers who were already realizing the power and benefits of working out virtually in 2015.
Soon enough, YouTube took notice and invited her over for a Creator Conference in their HQ in San Bruno.
That’s when Brett’s eyes were opened to just how profitable YouTube could be.
She met people with millions of subscribers, who were doing YouTube full time, and were earning six-figures working out of their garages.
And most importantly, she met Jared Polin.
Jared is a popular YouTuber who makes videos on cameras and DSLRs. On hearing that Brett was looking to improve her channel’s video and photo quality, he offered her his DVD DSLR masterclass box set.
He then shared that he didn’t want to look at YouTube as his only source of income.
In fact, he made it a point to view YouTube as a lead generation tool for other endeavours.
Endeavours like the DVD box set that was making him thousands of dollars away from the platform.
That changed Brett’s world, and on her drive home from the conference, an entire business model formed in her head with her YouTube channel in the lead-generating centre.
Today, along with her channel, Brett runs some of the best online teacher training programs in the world. She also heads a 12-person business and is gearing up for the launch of a brand new 200-hour training program.
Brett is the perfect role model for today - a world in which the fitness industry is going digital and virtual classes are most definitely here to stay.
Tune in to hear Brett discuss everything you need to know on growing your digital studio, including how to get started, dealing with trolls, consistency in uploading and much more!
Here’s a peek at what else you can expect:
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WHY Brett believes in the power of digital
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Brett’s educational background and how that ties into YouTube
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How to face your fears and take that step forward
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How to deal with the unique fears that come with going digital
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How to handle haters and trolls
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The importance of consistency in YouTube
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Setting boundaries in your work-life balance
RESOURCES
This Week’s Joy:
Brett’s joy right now is something that may seem trivial, but that goes a long way to bring her comfort and happiness on the daily - a towel warmer!
Brett highly recommends it if you want that spa experience at home.
This Week’s Hustle:
Brett’s hustle is simple and terrifying at the same time - she challenges us to reach out to that one person who can exponentially help your business.
Contacting people you admire, or those with a lot of influence, can be extremely difficult, but as Brett says, it can only help your business in the long run!
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