160 Civil Engineers Need Love Too

If you've been following this podcast long enough, you'll know that I built this to create a community of Sales Engineers all over the world so we can all grow and learn together. But how many of you belong to an organization catered specifically for your profession? Ken Lambert, the current President of the North American Association of Sales Engineers (NAASE), aims to bring Sales Engineers and technical sales reps across North America in one organization to enable members to connect, create Certified Sales Engineers and advocate on behalf of the profession. The organization provides members with opportunities to network on industry-specific forums, webinars, and blogs. Moreover, through its membership, a certificate is awarded to Sales Engineers that designate them as skilled, life-long learners who are passionate about client success. In this podcast, we talk about why he founded NAASE, the commonalities and differences between Sales Engineers working for software and non-software industries, how he differentiates himself from other Sales engineers, and how you can prospect on Linkedin or connect with prospects without being sleazy. Shownotes: https://wethesalesengineers.com/show160