Marketing Analytics Strategies with Savitha Namuduri - Industry Case Study

In this episode, Savitha discusses her story in marketing, how to properly build out a team and marketing analytics applications.

About Savitha Namuduri

Savitha Namuduri has 20 years of experience in Data Science and Analytics space, spanning over several industries such as Telecom, Utility, Retail, Finance, QSR, Insurance, Healthcare and CPG. For the past 15 years she has been running Marketing Analytics teams for agencies such as Omnicom and Wunderman, with her most recent stint being for Zeta Global. She has led the development of solutions for informing and measuring several aspects of marketing, including Customer Acquisition, CRM, Omni-channel Marketing and Customer Journey. Her analytical skill sets range from developing visualizations, to customer segmentation to building predictive models and democratizing data science techniques to solve day-to-day business problems. In addition, Savitha also focuses on providing data-driven recommendations for strategy, setting up experimental designs, conducting primary and secondary research, and developing learning plans to inform marketing and sales strategies. She brings a unique blend of business acumen and technical skill set to consult with clients on the best marketing practices and measurement.

Savitha has a Ph.D. in Managerial Sciences from Georgia State University, Atlanta's Robinson School of Business. Outside of work, she performs and teaches Indian Classical Music and spends time exploring trails with her family.

Overview

Savitha shares her story on how she started in sociology and how she transitioned to a managerial science PhD. Her drive to excel was the key to her own success.  She discusses what type of business applications there are for analytics & AI in marketing and what algorithms are used. Algorithms are at the core of marketing campaigns. Through using algorithms, it helps pull together strategy information, measurement & KPI's, and knowing your customers. Savitha explains where to start in your marketing analytics journey and how to be a better data scientist serving marketing business partners.

Social Handles:

LinkedIn: https://www.linkedin.com/in/savitha-namuduri/

Twitter: https://twitter.com/snamuduri


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