SharkPreneur Episode 1159: The Dugout Mugs Journey: Turning a Baseball Bat into a Multi-Million Dollar Brand with Kris Dehnert
What happens when a simple, innovative idea becomes a $55 million business?
In this episode of Sharkpreneur, Kevin Harrington and Seth Greene speak with Kris Dehnert, the founder of Dugout Mugs, who shares the incredible story of turning a baseball bat into one of the coolest and most successful drinking mugs in the world. From scaling the business by triple digits to leveraging unique customer acquisition strategies, Kris walks us through his journey of success, challenges, and growth. He also reveals how he diversified the product line and the lessons learned along the way, building a brand that is now a household name in the sports industry.
Key Takeaways:
→ The importance of focusing on the right metrics, like customer experience.
→ Creative strategies for gaining customers through email and text messaging.
→ The role of feedback and customer insight in shaping product offerings and business direction.
→ How to build a brand with strong customer service and high engagement.
→ Why creating a lifestyle business gives entrepreneurs freedom to travel and enjoy life.
Kris Dehnert is the CEO and owner of Dugout Mugs®, a company that makes unique, MLB-licensed products for baseball fans. He is also the founder of Dehnert Media Group and a seasoned entrepreneur with over 15 years of experience in various industries, including real estate, apparel, hard goods, and affiliate marketing. With a focus on e-commerce and social media, Kris has generated over $65 million in online sales. At Dehnert Media, he advises businesses on improving their sales, marketing, eCommerce, and social media strategies, emphasizing fun, efficient systems and maximizing time and network value.
Kris also runs Bigg Golf, a venture dedicated to manufacturing innovative golf products. Kris is passionate about finding businesses with potential and helping them thrive with his expertise and vision.
Connect With Kris:
Learn more about your ad choices. Visit megaphone.fm/adchoices