#18: Tracy Deforge - CEO, Founder The Player’s Impact | Athletes as investors | 30-year career in sports | Females as athletes vs influencers | Creating communities | NILs impact on youth sports

Feb 21, 2023

32:13

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Tracy Deforge is building The Player’s Impact, along with being on the board of the National Women’s Soccer League (NWSL) and USA Handball. A decorated sports leader, she has seen sports transform into a massive enterprise.

The Player’s Impact (TPI) is a group comprised of both active and retired professional athletes who come together as a collective to build relationships, get educated, and invest in private companies.

6 years since their inception, they’ve deployed over $17M in capital and had a huge return on their investment in DraftKings.

Chapters:

(01:30) The role of athlete influencers (and how players view it)

(04:40) Creation of The Player’s Impact and its shift over time

(07:50) NIL’s impact on female sports and youth athletics

(14:25) Missteps athletes make in business

(16:25) A shifting agency model in sports

(20:35) What are athletes looking for in investment opportunities?

(24:30) Rise in new sports leagues (and what makes them successful)

(26:40) Importance of athlete investors in sports leagues

(27:50) What kept Tracy in sports her whole career

(29:20) Where are sports headed and what trends to watch