The Audio Long Read

10 years of the long read: Hand dryers v paper towels: the surprisingly dirty fight for the right to dry your hands (2019)

Nov 6, 2024
Saman Subramanian, author of "Hand Dryers vs. Paper Towels" from The Guardian, delves into the fierce competition between these two drying methods. He uncovers the history and marketing tactics that fuel their rivalry, revealing how consumer perceptions and hygiene concerns shape choices. Subramanian discusses the rise of Dyson's Airblade and the complexities of converting facilities to hand dryers, while also analyzing the environmental and financial impacts. The podcast highlights the surprising nuances behind something as seemingly simple as drying your hands.
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ANECDOTE

Dyson's Secret Project

  • George Campbell, a marketing consultant, was contacted by Dyson for a secret project.
  • Initially excited, Campbell's enthusiasm waned upon learning it was a hand dryer.
INSIGHT

The Hygiene Battle

  • The hand dryer industry's battle against "Big Towel" focuses on public hygiene.
  • The paper towel industry funds studies claiming hand dryers spread pathogens, generating viral headlines.
ANECDOTE

Towel vs. Dryer History

  • Scott Paper Company developed the first restroom towel in 1907.
  • The Air Dry Corporation patented the first hand dryer in 1922, but towels dominated for most of the 20th century.
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