AI Assistant for Real Estate Agents, with HouseWhisper CEO & Co-founder Luis Poggi

Luis Poggi is the CEO and Co-Founder of HouseWhisper, a startup at the intersection of real estate and generative AI, building tools that transform how homes are marketed and sold. A seasoned tech executive with deep experience in product, marketing, and sales, Luis previously held leadership roles at Zillow and Expedia, where he helped scale industry-defining platforms in PropTech and travel.

Now focused on shaping the AI revolution in real estate, Luis blends entrepreneurial vision with hands-on execution. He also shares insights on AI and business strategy through his newsletter at substack.com/luispoggi.

(01:50) - Luis' Zillow journey & lessons

(02:53) - The Birth of House Whisper

(04:30) - The power of zero onboarding & personalization

(05:11) - AI Agents & the Future of Real Estate

(09:19) - Challenges & opportunities in AI for Real Estate Agents like Serhant

(14:09) - Distribution strategy

(16:29) - Will AI replace Real Estate agents like travel agents?

(17:48) - Feature: CREtech - Join CREtech New York 2025 on Oct 21-22 for the largest Real Estate Meetings program. Qualified Real Estate pros get free full event pass plus up to $800 in travel and hotel costs.

(19:14) - Avoiding the freemium pricing trap
(22:48) - Usage & retention: 8K+ paying agents
(29:22) - Collaboration Superpower: Andrej Karpathy (OpenAI Co-founder, Wiki)

💚 Learn more:
➡️ Visit HouseWhisper
➡️ Luis Poggi on LinkedIn

💚 Feature:
➡️ CREtech: Join CREtech New York 2025 on Oct 21-22 for the largest real estate meetings program. Qualified real estate professionals get free full event pass plus up to $800 in travel and hotel costs. Must own or manage 1K+ resi units, or 1M SF of CRE to qualify.

💚 Connect with Tangent:
➡️ Edward Cohen on LinkedIn
➡️ Jeff Berman on LinkedIn
➡️ Zach Aarons on LinkedIn
➡️ Tangent on LinkedIn

Disclaimer: Tangent podcast is for entertainment and informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advise. Nothing contained on our program constitutes a solicitation, recommendation, endorsement, or offer by Tangent, Camber Creek, MetaProp, or any third party guest to buy or sell any securities, public or private, other financial instruments or funds.