The Goldilocks Software Strategy | Tinder on Customers

Like Goldilocks' testing out the three different sized chairs: This one is too big, this one is too small—this one is JUST RIGHT. Mid-size businesses need solutions and partners that are "just right" for them.

McKinsey has reported: What mid-size enterprises really need to realize their growth potential is "the ability to access foreign markets, increase operational efficiency and adopt growth-enabling technologies."

Big idea: Businesses need to choose software that is flexible, agile, and facilitates collaboration – especially as businesses re-think in-person versus remote workspaces for their people.

Perhaps most important of all: The midmarket needs software that's quick and less expensive to implement compared to big on-premise ERP systems.