Amid the mad dash to try and grow your Business' Facebook Following, it's easy to forget about the why behind it. You want to connect with your target audience, understand who they are, and how you can better engage/help them.

That's why it's important to look at who is following your page / liking your page.

This video shows you exactly How To Find A List Of Your Facebook Followers, and it's not where you'd think it would be. :)

You're not going to go to "More" > "Insights" at the top, but rather, "Settings" > "People and other Pages."

Why Facebook makes it so confusing and keeps changing things, we'll never really know, but in the meantime, Data Driven Design will always be here to help you as your digital marketing strategists!