Adtech is in upheaval. We've seen 7 billion-dollar acquisitions so far this year and we've seen massive change: Uber Eats has an ad network. Doordash has an ad network. Gaming company Zynga owns an ad network. CVS and Walgreens recently launched ad networks too.

So what is an ad network these days?

And are emerging titans like Unity, ironSource, Applovin, and Liftoff+Vungle going to be able to challenging the reigning heavyweights: Google & Facebook?

In this episode of TechFirst with John Koetsier, I'm chatting with Mark Ellis, the CEO of Liftoff or … Liftoff + Vungle or … name-to-be-revealed-at-some-point-in-the-future ...

Links:

Liftoff: https://liftoff.io/

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New titans of adtech: challenging Google & Facebook?