Joe Pulizzi, Founder of the Content Marketing Institute, joins the Business of Story Podcast to share how to write for your audience, the importance of giving yourself time, and why less is often more.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

Why it’s better to build your brand one channel at the time
How to understand the point of view of your audience and create for them
Why it’s important to surround yourself with a great team
How to recognize what your brand does best and grow step by step
Why it takes time to find and build up your audience
How to let go of strategies that are not helpful to your brand

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jake Price | Snowboard | The Bomb Hole Episode 42