The Big Picture We’re So Back … With a Movie Mega-Mailbag!
9 snips
Jul 23, 2024 
Guest
James Bond
Guest
Tom Cruise
Guest
Channing Tatum
Guest
Scarlett Johansson
Guest
Daisy Edgar-Jones
Guest
Glen Powell
Glen Powell and Daisy Edgar-Jones shine in 'Twisters', while Scarlett Johansson and Channing Tatum team up for 'Fly Me to the Moon'. The mailbag covers Tom Cruise's next projects, James Bond talk, and more movie slate details.
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Twisters Reframes Summer Box Office
- Twisters' wide, cross-demographic success shows big mainstream hits can still emerge outside franchises.
- Its performance weakens the idea that only franchise tentpoles can dominate summer box office.
Tracking Data Is Less Trustworthy
- Box-office tracking this year has been unreliable and often wrong.
- That inaccuracy shifts expectations and changes how studios and audiences interpret weekend results.
Promo Stunts Fueled Twisters
- Glenn Powell and Daisy Edgar-Jones nailed the promotional tour, using viral stunts and country music tie-ins.
- That publicity energy amplified Twisters' mainstream reach and audience awareness.