We’re So Back … With a Movie Mega-Mailbag!

9 snips

Jul 23, 2024

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Glen Powell and Daisy Edgar-Jones shine in 'Twisters', while Scarlett Johansson and Channing Tatum team up for 'Fly Me to the Moon'. The mailbag covers Tom Cruise's next projects, James Bond talk, and more movie slate details.

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INSIGHT

Twisters Reframes Summer Box Office

Twisters' wide, cross-demographic success shows big mainstream hits can still emerge outside franchises.
Its performance weakens the idea that only franchise tentpoles can dominate summer box office.

INSIGHT

Tracking Data Is Less Trustworthy

Box-office tracking this year has been unreliable and often wrong.
That inaccuracy shifts expectations and changes how studios and audiences interpret weekend results.

ANECDOTE

Promo Stunts Fueled Twisters

Glenn Powell and Daisy Edgar-Jones nailed the promotional tour, using viral stunts and country music tie-ins.
That publicity energy amplified Twisters' mainstream reach and audience awareness.

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