Bringing a new product to market is no small feat. But launching a disruptive product that has the potential to transform an industry? That’s a whole different ball game.That’s exactly what David Bean set out to do with Nira, his business that develops innovative at-home skincare lasers to fight aging.

In this episode, David shares the highs and lows of launching and scaling his unusual business—how he navigated the uphill battle of finding early-stage funding, tackled the challenges of marketing something brand-new, and built brand recognition for a never-before-seen product.

David also shares practical advice on what to look for in an investor, how to prepare your business for investors, and how to remain relevant in the rapidly changing online business environment. According to David,

“The online business industry is changing so much. The best way to take advantage of great opportunities is to be nimble. To be agile and to adjust. You’ve got to constantly be educating yourself. If you can do that, then you’ll do really well.”

If you’re thinking about launching a business of your own, this episode is packed with stories, tips, and advice to help you take that first step.

Topics Discussed in this episode:

Moving from being an engineer to becoming an eCommerce entrepreneur (02:48)
The challenges David had to overcome building his beauty company (14:00)
How David launched his business after eight years researching his product (24:22)
How changes in Facebook Ad algorithms have affected David’s business (30:27)
David’s advice to entrepreneurs seeking early-stage funding (32:16)
The characteristics David looks for in an investor (40:09)
The big milestones David wants to hit with his business moving forward (46:15)
David’s advice to entrepreneurs looking to bring disruptive products to market (48:28)

Mentions:

Sit back, grab a coffee, and learn how to launch a disruptive business from the ground up!

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