Why we've got customer marketing all wrong ft. Jeff Ernst, CEO of SlapFive & Kaily Baskett

 Jeff  Ernst, & Kaily Baskett, from SlapFive, join Josh Schachter to decode the nuts & bolts of driving business growth by capturing customers' voices. 

 Organizational growth happens by placing facts over feelings. Getting to know the true essence of the value perceived by customers is pure gold for an organization. In this episode of [Un]churned, Josh chats with Jeff & Kaily about: 

• Recognizing the full potential customers have to help drive growth 
• Leveraging customer marketing within the organization
• Solution the one of the most significant challenge customer marketers face
• Kaily shares research findings around execs not recognizing the full potential of customers
• Maximizing success by effectively utilizing case studies
• Stats around the market of customer marketing

“Customer Marketing exists to cement the trust gap that exists in the market between buyers & sellers and this needs to be done with authenticity. " - Jeff Ernst

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About Jeff Ernst
Jeff Ernst, the co-founder of SlapFive, is customer-obsessed. Before SlapFive, Jeff was Principal Analyst at Forrester Research, covering B2B marketing, and then VP of Marketing, where he built Forrester's customer voice program. He was also the co-founder of TalentReef, and VP of Marketing & Product at Kadient and FatWire Software.

About Kaily Baskett.
Kaily is the Customer Advocacy and Marketing Program Strategist at SlapFive. She Empowers Customer Marketers and Advocacy Managers to capture strategic and authentic customer voices. 

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Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin & Twitter. 

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