The Smart Passive Income Online Business and Blogging Podcast SPI 593: Inside an Audience Member’s Business & How It Works with Greg Langston
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Jul 13, 2022 This episode features Greg Langston, co-founder of College Flight Plan, who helps high school students navigate their college choices by discovering their strengths and values. He reveals that the traditional four-year degree is often a myth, with many students graduating years later. Greg shares transformative strategies for goal setting and effective testimonials that engage parents. He also discusses how SPI Pro has refined his pitch to families, enabling him to guide students through the daunting college application process.
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Global Education & Self-Discovery
- Greg Langston's children attended 12 schools in 5 countries, exposing them to diverse cultures and languages.
- Upon returning to the US, he noticed a lack of self-discovery training, which inspired him and his wife to create a program.
Bifurcated Marketing
- Differentiate your message when addressing students versus parents, avoiding language that might make students disengage.
- Tailor your approach to resonate with each audience, as students and parents have different priorities and concerns.
Accountability Partners
- Encourage students to choose an accountability partner, typically a parent, to increase follow-through.
- Presenting their learnings to this partner at the end of the program reinforces accountability and showcases their growth.