Higher Ambition explores how great leaders create economic and social value by focusing on multi-stakeholder goals, building long-term relationships, and fostering a culture of shared purpose. The book highlights leaders who prioritize not just shareholder value but also the well-being of employees, customers, and society. Through interviews with over 30 CEOs, the authors provide insights into sustainable business practices that benefit all stakeholders.
What does it take to succeed as a business while doing well by your employees?
Harvard Business School professor emeritus Michael Beer has studied companies who invest in building long-term social value, and he says they offer some key lessons for other firms.
In this episode, he breaks down how these companies set their strategies for new products and services. As he explains: “One of the key disciplines they have is what we called forging a strategic identity. So what does that mean? It means that they, first of all, start the process of deciding what they’re going to do, what services or products they’re going to offer…what markets they will go into…by first asking themselves, ‘Who are we?’ They start from the inside out…rather than from the outside in.”
Michael Beer is also the coauthor of Higher Ambition: How Great Leaders Create Economic and Social Value.
Key episode topics include: strategy, leadership.
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