Ep 16: Clicks 2 Bricks with Yum! Brands CMO Ken Muench

Relevance, ease, and distinctiveness – this is one of the pillars of growth for today’s guest, who refers to it as his RED system. Ken, is the CMO of Yum! Brands, which has more than 50,000 locations across KFC, Taco Bell, Pizza Hut, and the most recent addition to the portfolio, Habit Burger. Ken has a unique role in working across each of these brands with more than 2000 marketers operating in 140 countries. All the numbers are big when it comes to Yum!, and Ken is the person who has to wrap his arms and his brain around all of it. If you're looking for a conversation about marketing strategy, with a heavy dose of marketing theory, then you've come to the right place. In this episode, Ken shares the size and scope of the Yum! Universe, how he repositioned the KFC brand in post-apartheid South Africa, and how physical availability, location, and speed translate directly into sales in the fast-food world. He also shares the impact of COVID on Yum! Brands, both positive and negative, and the effect of the recent social justice movement on Yum!’s individual brands, as well as his thoughts on creativity and technology, and the power of combining emotional power with distinctiveness and consistent messaging. Tune in today!