Outbound Squad How to instantly upgrade your cold calls
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Feb 4, 2025 Discover the secrets to transforming your cold calls right from the start. Learn the crucial importance of the first 60 seconds to capture attention and make your case. Explore how relevance and social proof can effectively engage prospects. Uncover practical strategies to structure your calls for success, ensuring your pitch does not fall flat within two minutes.
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Cold Call Success Rate
- Only 10% of cold calls last over two minutes, meaning 90% fail to secure meetings.
- Calls under ten minutes rarely convert, so the first minute is crucial.
Reframing the Goal
- Reframe the cold call's goal: make prospects feel it's irresponsible to refuse you.
- Bring so much compelling information they can't say no.
Relevance and Social Proof
- Demonstrate relevance by highlighting a pervasive problem their peers face.
- Build social proof by referencing similar companies you've helped.