The Robbie Kellman Baxter Hypothesis: The Best Membership-Oriented Businesses Focus on the Long Term

Robbie Kellman Baxter has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Fitbit, Microsoft, and Consumer Reports. She has been focused on subscription and growth strategies for the past decade. Baxter has been featured in the WSJ and on CNN. She has her MBA from the Stanford GSB, and graduated with honors from Harvard College. She’s the author of the books, The Membership Economy and The Forever Transaction, and a consultant with Peninsula Strategies.

In this episode of the Product Science Podcast, we talk about what successful subscription businesses do right, and why retention is what you need to keep focused on the long term.

Read the show notes to learn more.