Answering Your Email Marketing Questions! Plummeting Open Rates, Hidden Email Scams, and AI implementation

It’s your turn to take the mic! 

In this episode of Email After Hours, Guy Hanson and Danielle Gallant address listener’s burning questions about AI implementation in email marketing, declining open rates, and maintaining sender trust in an era of sophisticated email scams. 

Don’t miss this actionable, bite-sized episode to help you become a stronger sender today!

…and more!

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

Topics we discuss:

[00:44] AI in email: Balancing automation with human touch

[02:43] Troubleshooting declining open rates: Beyond surface metrics

[05:05] Email scams and building trust with BIMI

[07:24] Cost-effective brand authentication solutions

[08:21] Connect with us: Share your email marketing questions

[09:06] Outro: Resources for stronger senders

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