Empire Flippers Podcast
SEO Agency Survival Guide: Thriving Amid Google Updates and AI Disruption with Steven Schneider [Ep.172]
Jan 21, 2025
Steven Schneider, co-founder and CEO of TrioSEO, shares his insights from years of navigating the SEO landscape. He emphasizes the importance of sticking to fundamentals amidst AI disruptions and Google updates. Schneider explains that SEO requires a long-term vision, as it’s a marathon, not a sprint. He discusses his focus on high-quality content, careful vetting of white label partners, and the crucial role of effective communication. Listeners will find actionable strategies to boost site performance and make sense of the evolving SEO game.
55:10
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Quick takeaways
- Steven Schneider emphasizes the importance of focusing on high-quality, user-centric content to navigate Google’s evolving SEO landscape.
- Effective client communication, including regular updates and check-ins, is vital for maintaining strong relationships and reducing churn in SEO agencies.
Deep dives
The Journey and Insights of Trio SEO
Trio SEO, co-founded by Steven Schneider, is a blog writing agency targeting businesses with annual revenues between $500,000 to $25 million. The agency aims to simplify SEO for clients by focusing on high-intent, funnel content, which is crucial for effective digital marketing. Steven's past experience managing over 40 affiliate sites has informed the agency's approach, emphasizing the importance of real branding in successful SEO strategies. The agency prioritizes communication with clients, ensuring they stay informed about their content performance and growth.
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