Lauren Lucas, a real estate entrepreneur and AI strategist from the LKW Home Team at Keller Williams, details her impressive feat of increasing her GCI by over $400,000 after replacing three team members with AI. She shares practical insights on automating operations, marketing, and lead generation without needing a technical background. From creating custom GPTs in minutes to using CRM bots for lead scoring, Lauren offers a roadmap for agents to thrive in the industry while minimizing burnout. Her journey is a testament to the transformative power of AI.
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question_answer ANECDOTE
Team Loss Turned Into AI-Driven Growth
Lauren lost four team members and then increased GCI by over $400,000 the next year.
She rebuilt operations with AI while keeping core real estate work running.
volunteer_activism ADVICE
Turn Your Day Into SOPs For AI
Record yourself describing daily tasks and paste SOPs into ChatGPT to create roles and workflows.
If you repeat a task more than three times, build an SOP and hand it to AI or an assistant.
volunteer_activism ADVICE
Create Custom GPTs From Your SOPs
Build custom GPTs by uploading SOPs in ChatGPT's GPT builder to create role-specific assistants.
You can make a usable assistant in about 15 minutes without coding.
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In this episode of Rethink Real Estate, Ben Brady welcomes real estate entrepreneur and AI strategist Lauren Lucas of the LKW Home Team at Keller Williams Classic Properties. Lauren pulls back the curtain on how she replaced three team members with AI—and still grew her GCI by over $400,000 in a single year. If you've ever felt overwhelmed trying to juggle operations, marketing, and lead gen, Lauren’s systematized approach will blow your mind.From custom GPTs built in under 15 minutes to CRM bots that identify hot leads based on engagement, Lauren breaks down exactly how she uses AI in a practical, revenue-generating way. No technical background? No problem. She shares how she learned everything from YouTube and how you can too—starting with just a voice memo and a SOP. This episode is a goldmine for agents who want to scale without burning out.Lauren also reveals the specific tools, prompts, automations, and compliance steps she uses to stay ahead—without drowning in tech. Whether you're a solo agent, building a team, or just AI-curious, this is the roadmap to a more leveraged, sustainable real estate business.⏱️ Timestamps & Key Topics:[00:00:00] – Losing Half Her Team, Growing $400K GCI Anyway[00:01:50] – Why Most Agents Use AI Wrong (& How to Fix It)[00:07:00] – From SOP to Custom GPT: Real-World Applications[00:14:00] – CRM Bots, Lead Scoring, and Database Reactivation[00:20:45] – How AI Powers Value-Based Prospecting at Scale[00:24:50] – The Best Tech Stack for Non-Techy Real Estate Agents[00:35:00] – Mindset, Misconceptions & the Future of Agents Using AI🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Lauren Lucas and LKW Home Team:https://lkwhometeam.com/https://www.facebook.com/LKWhometeamhttps://www.instagram.com/lkwhometeam_lauren/https://www.linkedin.com/in/lauren-lucas-23454647/🔗 Connect with Ben Brady and Harcourts Auctions:Facebook: https://www.facebook.com/BenbradyharcourtsLinkedIn: https://www.linkedin.com/in/ben-brady-0b223517Instagram: https://www.instagram.com/harcourtsauctionsFacebook: https://www.facebook.com/HarcourtsAuctions🎯 If this episode made you rethink your business, leave a comment with your biggest takeaway. Don’t forget to like, subscribe, and share with a teammate who needs to hear this!
Rethink Real Estate