Tips for running a successful membership site with Troy Dean - Part 1
Mar 30, 2017
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Expert Troy Dean shares tips on maximizing member retention and implementing Infusionsoft for a successful membership site. Insights on onboarding new members, offer structures, pricing models, and community building strategies are discussed.
Engage members through structured training for high completion rates.
Foster human connection with accountability partners for community engagement.
Deep dives
Importance of User Experience and Community Engagement
Providing a top-notch user experience in membership sites is crucial in retaining customers. Troy emphasized the significance of engaging members through structured training like a six-week drip-feed course. Implementing plugins such as Social Learner for LearnDash and Buddy Boss, along with tools like Intercom, Zoom, and Twilio, can enhance community engagement. Creating a welcoming onboarding sequence, unlocking bonuses for early module completion, and integrating member feedback for course content are essential strategies.
Human Connection: Accountability and Community Focus
Troy highlighted the importance of human connection within membership sites, showcasing his accountability partner program and community emphasis. Fostering an environment where members feel connected and supported contributes to higher completion rates. Troy's approach of offering coaching calls and webinars based on members' geographic locations fostered a more inclusive community experience, enhancing engagement and participation in the program.
Utilizing Merge Fields and Multiple Communication Channels
Troy's efficient use of merge fields in Infusionsoft to streamline campaign communications and avoid errors stands out as a practical tip for effective member engagement. Leveraging multiple communication channels such as emails, SMS reminders, and personalized interactions ensures members stay informed and engaged. The conscious strategy of utilizing various touchpoints serves to maintain constant engagement and connection with members throughout their course journey.
Offer Structure and Subscriber Retention Strategies
Troy's offer of a year-long access program with a structured course and community membership reflects a commitment to delivering long-term value to customers. By focusing on user experience, community building, and continual member support, Troy achieves a high completion rate and substantial customer retention. Tailoring coaching calls and webinars to members' locations and implementing a thorough onboarding sequence contribute to a holistic approach to subscriber satisfaction and loyalty.