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Shiva Kashalkar of Green Piñata Toys

The toy industry is hard for new comers. Building a subscription business in the toy industry is doubly hard. Despite the obstacles, Shiva Kashalkar and her company, Green Piñata Toys, are starting to get traction. They report 50% organic growth month over month with 90% monthly retention. The secret of their growth has been the creation of an algorithm to predict from the first delivery, what toys will be of most interest to their customer’s children. Listen to this engaging conversation with a dynamic young founder who is beginning to see green shoots in her startup.

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