BiggerPockets Daily

Data Privacy Challenges In Real Estate Could Create Upheaval

Dec 27, 2024
Data privacy is becoming a pressing concern in real estate, especially with the rise of massive data breaches. The need for stronger regulations and cybersecurity measures is emphasized as sensitive financial information is increasingly at risk. Navigating complex laws like GDPR and CCPA poses challenges for property managers. The discussion also highlights the implications of cookie consent and online tracking on targeted advertising. Lessons from legal cases shed light on privacy issues for landlords and the urgency for data protection in the evolving prop tech landscape.
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