Effective Marketing Tech Integration Strategies

Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging data analytics for targeted campaigns. She also notes the place of AI in marketing, and how marketers can achieve success through consistency. Show Notes

Connect With:

• Heather Cook: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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