99% Invisible

Future Screens are Mostly Blue

Nov 21, 2013
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Blue As The Future's Visual Cue

  • Sci‑fi movies overwhelmingly color future interfaces blue across decades.
  • Blue reads as inhuman and futuristic, shaping audience expectations of tech aesthetics.
ANECDOTE

Star Trek Shaped A Phone Design

  • Motorola engineers discovered users expected a phone to open upward because of Star Trek's communicator.
  • They redesigned the MicroTac and the next model sold far better as the 'Star Trek' phone.
ADVICE

Create A Unified Visual Language

  • Establish a consistent visual syntax so interfaces feel unified and recognizable.
  • Uniform visual language signals brand and function across many contexts, as Lcars did for Star Trek.
Get the Snipd Podcast app to discover more snips from this episode
Get the app