Episode 42 – Don’t Hire Friends as Service Providers

Hey, know anyone who hired their buddy to do pack design or social media marketing? Yeah, of course, you do. In my latest podcast episode, I share some sociological reasons founders of early-stage brands don't want to hire 'friends' as service providers. If you're an investor, take note as you advise your portfolio brands. This selection behavior is super common in the U.S. because, as a culture, we seem to place irrational levels of trust in our thin friendships. It would take a whole book to explain why. I'd much rather recommend you hire your brother than a friend....take a listen to understand why.  

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com