Elaine Ayensu Mensah is a fashion and luxury founder and strategic brand advisor. She has worked with brands across industries such as Netflix, HBO, Starz, British Fashion Council, London College of Fashion, Deloitte, and US Small Business Administration, to name a few). Her company, Showroom Etc. Provides a bridge between African designers, brands, and artists and the North American mass market through entertainment, media, retail, hospitality, and arts. Showroom Etc. Clients have been seen in blockbuster films, hit television shows, and Hollywood red carpets. 

In this episode, Lexie and Elaine walk through Elaine’s career, exploring the twists and turns that have shaped her journey and led her to where she is today. Elaine breaks down the strategies behind how Showroom Etc. has landed TV product placements, film partnerships, and collaborations with major shows, networks, and studios across Hollywood.  

Here’s What You’ll Learn:

• Elaine’s career journey 
• The start and development of Showroom Etc.
• Showroom Etc.’s mission and Elaine’s commitment to promoting the world of African fashion
• How she has landed major product placements across TV shows and film.
• How to enter the TV and film industry as a new fashion designer or brand. 
• Who to pitch to land placements on TV, and how to cultivate long-lasting relationships. 
• How the fee structure works when landing TV placements
• When you’re ready to pursue these opportunities, and how to leverage the opportunity to increase sales
• And more!

Listener Links: 

• Instagram - @elainemensah @showroometcetc
• LinkedIn - https://www.linkedin.com/in/elainemensah/
•                  https://www.linkedin.com/company/showroometc/
• Website -  www.showroometc.com
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