Wake Up to Money Business of Sport with Sean Farrington
Jul 23, 2025
Sean speaks with Fran Millar, CEO of Rapha and former Team Sky executive, and Lizzie Deignan, former world champion cyclist. They dive into the shifting landscape of cycling, discussing the impact of streaming services on fan accessibility. Fran outlines the industry's need to adapt to new viewing habits, while Lizzie celebrates the growth of women's cycling. The conversation also touches on grassroots engagement, emphasizing how community support can foster future talent in the sport.
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Impact of TV Shift on Cycling
- Cycling's terrestrial TV coverage has massively impacted its growth and accessibility.
- Moving to subscription platforms risks reducing casual viewers and future fanbase growth.
Necessity to Adapt Viewer Access
- Cycling must adapt to changing viewing habits including paywalls and streaming.
- Content accessibility is crucial to maintain and grow the sport's fan engagement.
Power of Community in Cycling
- Rafa has evolved from content pioneer to community builder in cycling.
- Strong community engagement drives brand differentiation more than content alone.