Background Briefing 04 Before and After | Behind the sunscreen
Dec 6, 2025
Loretta Florence, an investigative reporter who narrated a deep dive into zinc sunscreens, teams up with Craig Jones, founder of Moogoo, who uncovered major flaws in his own sunscreen products. They discuss how a troubling zinc shipment led to alarming SPF tests that fell far short of advertised claims. The duo navigates supplier blame, legal challenges, and industry advocacy while spotlighting a shared ARTG number causing safety concerns. With regulatory hurdles and misleading advertising claims, this investigation reveals troubling truths about the sunscreen industry.
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From Kitchen Cream To Costly Sunscreen Recall
- Craig Jones started making skin creams in his kitchen to help his mother with psoriasis and scaled to a factory with many products.
- He later discovered a problematic zinc oxide batch that led him to discard $400,000 worth of SPF product.
Lab Tests Forced A Full Product Dump
- Preliminary lab tests showed Craig's SPF 40 product measured as SPF 15 and another batch as SPF 27.
- Faced with unreliable protection, he chose to destroy about $400,000 of sunscreen stock.
Many Brands Share The Same Regulatory ID
- Dozens of different sunscreen brands shared the same AustL number 407959, which should be unique to each product.
- Regulatory experts flagged this as likely illegal and it prevents proper tracking and recall of individual products.