
You're Wrong About Cold War Santa with Sarah Archer
Nov 25, 2025
Join cultural historian Sarah Archer, an expert on mid-century design, as she explores the transformation of Christmas through the Cold War lens. Discover how Santa's image evolved from traditional to futuristic amidst rampant consumerism and technological innovation. Archer dives into the impact of Coca-Cola on Santa's brand, critiques of holiday commercialization in classics like A Charlie Brown Christmas, and the rise of aluminum holiday decor. Their witty banter brings to life the fascinating intersection of culture, gender, and consumerism during a pivotal era.
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Santa Became A Retail-Friendly Figure
- Santa's modern image formed in the 19th century as Christmas shifted from rowdy public festivity to a child-focused, domesticated holiday.
- That transformation made Christmas and Santa central to retail and family-centered consumer rituals.
Wartime Santa Propaganda
- Sarah Archer describes a 1941 Office of War Information poster showing Santa enlisted in the war effort, beard shorn to regulation.
- The image exemplifies how even Santa was mobilized to promote wartime sacrifice and buying war bonds.
War Production Built Postwar Consumerism
- World War II repurposed manufacturers to make war materials and normalized delayed consumption as patriotic duty.
- Postwar, that production capacity converted into a consumer boom fueling appliances, cars, and the suburban domestic ideal.















